Posts by CWalker


4 Beauty Tips for your New Venture


Posted By on Mar 7, 2011

There are roughly 750 venture capital firms in the United States, and 600,000 new businesses cropping up every year. Talk about competition. To attract a VC and get the funding you need to grow your business to a massively lucrative exit, use the following beauty tips: 1. Possess the cure for pain. The market pain, that is. Where is the pain? That is the question you should be asking yourself. Identify a market segment that needs your product or service and is either not getting it, or not getting it the right way. If your company can deliver something that makes your customers breathe a grateful sigh of relief and, then you are an attractive company to a venture capitalist. 2. Position your company to penetrate a large and growing market. VCs love companies in large and growing markets – especially companies that can capture and continually penetrate new customer segments of that market. It’s all about high growth and fast exits. So acquire some in-depth reports from at least one independent market research firm showing that there are plenty of customers waiting for you – and flaunt it. 3. Team up with a hot management team that has been there and done that. If your management team – and your Boards of Directors and Advisors, for that matter – have experience growing companies like yours quickly towards a lucrative exit, you look fantastic. 4. Write great strong catchy lines and use them. To woo a VC, you will eventually need a high concept pitch, a punchy elevator pitch, an irresistible teaser email, a great business plan, a diligent operations plan, a gripping executive summary, and a solid slide presentation. Get busy preparing these materials so that you can be ready when the right VC comes along. PRC has many years of experience in these  related areas and can aid you in your efforts. PRC...

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What do investors want to see?


Posted By on Jan 18, 2011

If you are like many entrepreneurs, you may have ask yourself the question: “What do investor want to see in my business plan”? To give you a quick layout, PRC has put together a cheat sheet for you. 1) Executive Summary The goal of your executive summary is to stimulate and motivate the investor to learn more. In the executive summary, make sure you: * Hook them on the first page, so they want to keep reading. * Keep it simple, and dive into the details later on. * Be brief. Aim for 2 to 4 pages in length. 2) Company Analysis Here’s where you want to educate the investor about your company’s history and explain why your team is perfect to execute on the business opportunity. In the company analysis section, make sure you: * Provide the essential background on the company. * Show off your track record and prior accomplishments. * Answer the question “Why you?” 3) Industry Analysis The goal of the industry analysis section is to prove that there is a real market for your product or service. * Demonstrate the need – rather than the desire – for your product. * Cite credible sources when describing the size and growth of your market. * Focus on the “relevant” market size. * Each fact and figure should support your prospects for success. * But don’t ignore negative trends. Explain how you’ll overcome them. * Be prepared for due diligence. (Make sure all data is verifiable). 4) Customer Analysis In this section, you want to convey the needs of your customers and show how your company’s products/services satisfy those needs. * Define your customers precisely * Detail their demographics * Identify the needs of these customers * Identify what drives their decision-making PRC...

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Earlier this week, President Obama declared today, November 19th, National Entrepreneur’s Day; http://bit.ly/bqjZsp. In his words, entrepreneurs “power the engine of our Nation’s economy. These intrepid individuals translate their vision into products and services that keep America strong and competitive on a global scale, and build opportunity and prosperity across our country.” What can you do to celebrate National Entrepreneur’s Day? In short, pay it forward. We all get busy, but quite often just a few minutes of your time can make a huge impact on someone else’s success as well as our own. Today is the day to; 1. Finally respond to that email, return that call, provide that intro, or review that plan that an aspiring you to go for your dreams!. We all have them buried somewhere in a long list of priorities, but today is the day to find the time to make it happen. 2. Visit http://kiva.org, a microlending site whose mission is to connect people, through lending, for the sake of alleviating poverty. They have already facilitated well over $100mm in loans, and even a small loan can make a big difference. Happy Entrepreneur’s...

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BRIDGE LOANS


Posted By on Nov 9, 2010

According to politicians and government officials, both state and federal, the Small Business Owner is the pride and backbone of the United States. According to the rhetoric, small businesses are creating the most new jobs and provide the engine that drives the US’s economy. Fine words, but– Why is it so difficult for that small business owner to find the capital to start or expand a business, or for real estate investors to buy and rehab property? Interesting question and several debatable answers can be added. Our solution for the aid of  the entrepreneur: Bridge Loan What is a “Bridge Loan?” . A “Bridge Loan” offers: ((1) Short-term capital to ‘Bridge’ the gap to more permanent funding; (2) Lender secured funding with asset-based collateral; (3) Ability to convert to monthly funding to extend loan until more permanent funding can be secured. This is a great option for many entrepreneurs until the larger rounds of funding are complete. PRC...

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STRUGGLING WITH PROOF OF CONCEPT?


Posted By on Sep 23, 2010

This should help you out: The best proof that customers really want your product or service is them buying it. But if you haven’t gotten to that stage, here’s what you can do: you can show proof of concept by surveying them, observing behaviors of theirs that point to a need for your product or service, and/or citing 3rd party market research that they need your solution. This can be very cost This should help you out: The best proof that customers really want your product or service is them buying it. But if you haven’t gotten to that stage, here’s what you can do: you can show proof of concept by surveying them, observing behaviors of theirs that point to a need for your product or service, and/or citing 3rd party market research that they need your solution. This can be very cost efficient. Next, to prove that you can build the solution, you can cite your past track record (example: anything you have built in the past), or you can get a proposal from a vendor who will build it for you. This will prove that the solution can be built, and will specify the cost to build it. Finally, to establish proof that you can sell the solution, you can gather letters of intent from prospective customers and/or customer testimonials that they will purchase your solution in the future. As you can see, you CAN establish proof of concept with very little money, without a working prototype of your product/service, and without actual customers. That should be great news for many of you. Especially in these economic times. Truly, PRC...

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